We Are Pittsburgh's Promise

A significant audience of The Pittsburgh Promise is the potential recipients of the scholarship: high school students in Pittsburgh Public Schools. The main problem The Promise faced was that many students were confused about how to get the scholarship. To address the problem, we facilitated a number of photo shoots to gather relevant assets, and then we created a simple, clear print piece that could be handed out to students in the lunchroom or school hallway. By featuring portraits of actual students in a school setting, we also made this piece aspirational. The result was a handout that simplified the requirements for the scholarship while providing a sense of pride and aspiration to the students of Pittsburgh Public Schools.